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PRINT ADVERTISING INFORMATION
2010 RATE CARD
Effective December 1, 2009

VISIT OUR
Market Coverage and Readership Statistics
PAGE FOR DETAILED INFORMATION

2010 Rate Sheet & Editorial Calendar

(Click here for) 2010 Media Kit

12-FOR-6 MARKET-MAKER PLAN
ADVERTISING SPACE SIZES
AD PROOFS
AGENCY COMMISSION
BIZ BUILDER ADS
BUILDER/DEALER DEMOGRAPHIC and DISPLAY CLASSIFIED RATES
CLASSIFIED RATES 
CONSECUTIVE PAGE DISCOUNT
BULK RATES
COVER RATES
DIRECT MAIL SERVICES
FREQUENCIES
ISSUANCE AND CLOSING DATES
MAILING SHIPPING INSTRUCTIONS
MECHANICAL and DIGITAL REQUIREMENTS
NATIONAL ADVERTISING RATES
PRODUCTION CHARGES
PUBLISHER'S PROTECTIVE CLAUSES
RATE PROTECTIVE CLAUSE
SHORT RATES AND REBATES
SPECIAL POSITION CHARGE
SPLIT RUNS
TEST MARKET PACKAGE
EDITORIAL SCHEDULE

2-For 1 MARKET- PACKAGE: Twelve "Two-For-One" Editions are available wherein full-page (or larger) advertisers are entitled to a publicity page at no extra charge.. Typesetting and layouts for publicity pages are included. Six-time (or larger) advertisers are entitled to rent-free use of up to 2,000 names from the Automated Builder mailing lists for direct mail tie-ins—a $600 value. Thus, 12 promotional pages plus direct mail names are available for the cost of six pages.

AD PROOFS: Color proof is required with submittal of all electronic ads. If a proof does not accompany the ad, AB will not be held responsible for correct color output.. If advertiser desires a color proof of electronically submitted ad AB will prepare and supply them for a fee. Ads submitted for design and production may be charged a fee for proofs. 

AD COMMISSIONS: Starting with the September 2009 Automated Builder edition every Edition will be available solely on the Internet. Because the Internet requires payment in advance all ads in Automated Builder in both digital and printed versions require advance payment. To help sweeten this departure from the norm all commissionable advertising allowances will change from 15% to 20%. Advertisers who wish to pay for a series of advertisements in advance will get additional percentage discounts. For advance payment of a three-time ad program, the discount will be 3%, for six advertisements 6%, for nine advertisements 9%, for twelve advertisements 12%, for 18 ads, 18%, or 32% total.

Each digital edition of Automated Builder magazine will consist of two segments. The first segment will be entitled ‘Automated Builder At Home’ and will be aimed at the worldwide consumer audience. The second segment will be entitled ‘Automated Builder In Plant’ which is  a mirror of our former mailed edition. In addition the readership of Automated Builder in the digital editions numbers will vault many times beyond our regular readership of some 60,000 and enjoy possible exposures in the millions.

In both digital editions of AB advertisers are encouraged to include their website addresses, their e-mail addresses and any other contact systems you wish the inquirers to utilize. When potential customers contact your addresses, you can show them videos, animations or have a narrative to make your points regarding your specialized products.

Note: AB’s program of allowing all full-page advertisers a full-page editorial item will be maintained. Or if you wish, a two-page spread ad will be billed as a single-page.

 

NATIONAL ADVERTISING RATES (Black & White)

SPACE SIZE 1 Time 3 Times 6 Times 9 Times 12 Times 18 Times
1 Page $5,730 $5,420 $5,040 $4,800 $4,430 $4,075
2/3 Page $4,625 $4,240 $3,825 $3,710 $3,350 $3,080
1/2 Island $4,180 $3,850 $3,575 $3,565 $3,150 $2,900
1/2 Page $3,465 $3,200 $2,910 $2,860 $2,635 $2,430
1/3 Page $2,365 $2,070 $1,875 $1,800 $1,780 $1,640
1/4 Page $2,195 $1,890 $1,715 $1,660 $1,540 $1,415
1/6 Page $1,240 $1,190 $1,160 $1,055 $960 $890

 

BULK RATES:  For full pages run within one year.

18 pages, per page

on request

36 pages, per page

on request

24 pages, per page

on request

42 pages, per page

on request

30 pages, per page

on request

48 pages, per page on request

 

COVER RATES: All cover rates include four-color process. Front Cover is not sold. Covers, 2, 3, and 4 are sold on a first-come-first-served basis.

COLOR RATES: Processed Second color, per ad; $700, Matched Second color per ad; $1,360, Metallic ink (runs as 5th color) per ad; $1,680, Three colors per ad; $1,640, Four color process, per ad $2,000

 

1 Time

3 Times

6 Times

9
Times

12 Times

18 Times

2nd Cover

$9,035

$8,615

$8,210

$7,440

$6,880

$5,990

3rd Cover

$8,610

$8,210

$7,405

$7,020

$6,490

$5,645

4th Cover

$9,355

$8,965

$8,550

$7,870

$7,270

$6,325

BUILDER/DEALER DEMOGRAPHIC and DISPLAY CLASSIFIED RATES: Following rates are for national display classified ads (type only) and Builder/Dealer Demographic illustrated ads. The latter rates are ONLY for various types of home manufacturers who are seeking additional builder/dealers and/or home sales to production builders.

SPACE

1 Time

3 Times

6 Times

9 Times

12 Times

18 Times

1 Page

$3,485

$3,260

$3,045

$2,895

$2,670

$2,470

2/3 Page

$2,960

$2,530

$2,365

$2,250

$2,060

1,900

1/2 Island

$2,520

$2,355

$2,150

$2,045

$1,875

$1,725

1/2 Page

$2,080

$1,930

$1,765

$1,690

$1,585

$1,485

1/3 Page

$1,405

$1,290

$1,150

$1,100

$1,065

$1,030

1/4 Page

$1,265

$1,150

$1,065

$1,010

$970

930

1/6 Page

$765

$675

$645

$630

$595

$550

Also Special AB Home Run Homes and New literature Showcase ad Rates

             

For geographic circulation, color rates are the same as national rates. There are no backup charges on geographic advertisements except for spreads. Check with publisher for costs.

 

BIZ BLDR ads are featured in a special section, black & white only or color and are designed for new and/or small product or service firms with limited budgets but a strong desire to cover the entire housing realm at affordable rates.
These non-commissionable ads are limited to vertical configurations at the following sizes and frequency rates.

SPACE

1 Time

3 Times

6 Times

9 Times

12 Times

18 Times

2"X2"

$335

$330

$320

$305

$290

$275

2"X3"

$515

$495

$475

$465

$445

$420
2"X4" $610 $580 $560 $520 $475 $445

 

CLASSIFIED RATES: $320 per column inch ($320 minimum). Consecutive 12-time one-inch classified advertisers receive the 12th ad free. Replies to blind box ads forwarded without charge. Type ads only. No agency commission on classified or display classified rates. Credit cards accepted.

 

CONSECUTIVE PAGE DISCOUNTS: The following discounts apply to national black-and-white frequency rates and color rates on full-page publication--printed advertisements run in consecutive pages in the same issue.

5 pages: less 5%

6 to 8 pages: less 10%

9 or more pages: less 20%

   

DIRECT MAIL SERVICES: Automated Builder advertisers are eligible to rent all or portions of the Automated Builder circulation mailing list. The rental fee is $150 per 1,000 names ($150 minimum). The $150 rental fee includes: list rental, labels, affixing labels to materials, metering, bagging and mailing. Other services such as printing, folding, stuffing and pre-sorting are billed at cost. Postage and mailing list fees must be furnished in advance by the mailer for either first class or standard rate mail. Preferred material is material ready for addressing and mailing. List selections may be made from any of the 17 company categories, seven title categories, eight dollar-volume categories, and any geographic or zip code groups at no additional charge. See the current Automated Builder Circulation Statement for selections and quantities. The number of uses of the Automated Builder mailing list may not exceed the number of ad insertions in a contract year.

ISSUANCE AND CLOSING DATES:

EDITIONS

CLOSING DATES FOR MATERIALS

PUBLISHING DATES

January Buyers Guide

December 10

December 31

February

January 15

January 31

March

February 15

February 28

April

March 15

March 31

May

April 15

April 30

June

May 15

May 31

July June 15 June 30
August July 15 July 31
September August 15 August 31
October September 15 September 30
November October 15 October 31
December November 10 November 30

 

ADVERTISING SPACE SIZES

 

Vertical

Horizontal

Space Unit

Width X Depth

Width X Depth

1 Page

7" X 9-5/8"

- -

2/3 Page

4-9/16" X 9-5/8"

7" X 6-3/8"

½ Island

4-9/16" X 7-¼"

- -

½ Page

3-3/8" X 9-5/8"

7" X 4-5/8"

1/3 Page

2-3/16" X 9-5/8"

4-9/16" X 4-5/8"

1/3 Page

- -

7" X 3-1/8"

1/4 Page

3-3/8" X 4-5/8"

- -

1/6 Page 2-3/16" X 4-5/8" 4-½" X 2-3/16"
1/6 Page H.R.H./N.L.S.   3-5/8" X "3-1/8"

 

MAILING/SHIPPING INSTRUCTIONS: Space orders, contracts, insertion instructions, correspondence  and copy can be faxed, e-mailed or sent to Automated Builder, 1445 Donlon St., Suite 16, Ventura, CA 93003. Art and proofs must be mailed.

MECHANICAL REQUIREMENTS: Publication Trim Size: 8" X 10-¾".  Single-Page Bleed size: 8-1/4" X 11". Spread Bleed size: 16-1/2" X 11". On spreads allow 1/8" on each page. Keep live material at least ¼" from trim on all four sides.

DIGITAL SPECIFICATIONS: Material for ads should be submitted on: 100MB Zip  or CD/DVD, formatted for the IBM PC. Automated Builder uses InDesign,  PhotoShop for IBM PC. Resolution of images (at final pixel size) should be 300 dpi. and saved in .tif or .eps format. Text created in Illustrator should be saved as outlines. Please include all fonts and image files needed for output. Text should be saved in .txt or MSWord format. Any other electronic configurations or formats (.pdf) or operating systems, please call.   Questions on digital artwork can be sent to the Production.

PRODUCTION CHARGES: No charge for design and graphic production of display advertisements. No charge for setting key numbers or minor corrections. Publication will attempt to correct keys only when possible without injuring appearance of ads, but accepts no responsibility for setting and placing keys and/or Reader Service Numbers.  Questions can be sent to the Production.

PUBLISHER’S PROTECTIVE CLAUSES: Advertisers and advertising agencies assume liability for contents (including text, representations and illustrations) of advertisements printed, and assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising. For Copy and Contract Regulations which apply, write Automated Builder or see Standard Rate and Data Service, Business Publications, Copy and Contract Regulations for the following applicable rules: Numbers 1 through 36.

RATE PROTECTIVE CLAUSE: When new rates are announced, advertisers will be protected at their contract rate for 90 days after effective date for new rates.

SHORT RATES AND REBATES: Advertisers will be short-rated within a 12-month period from the date of the first insertion if they have not used the number of insertions on which their billings have been based. Conversely, advertisers will be rebated if within a 12-month period from the date of the first insertion if they have used sufficient additional insertions to earn a lower rate.

SPECIAL POSITION CHARGE: 10% on space. MINIMUM RATE HOLDER: 1/6 page.

SPLIT RUNS: Available. See Geographic Rates

AB HOME RUN HOMES ADS: For Modular, Panelized, HUD-Code and Componentized Home Builders Only. Best bargain in trade advertising to potential builders, builder/dealers, retailers and other industry home buyers! One sixth page, color ads at 1/6 page display-classified rates. One-time rate for HRH ad only $765 - - including color! Less for frequency.

AB NEW LITERATURE ADS: For building Industry vendors who produce literature connected with engineered building- including material on your company and its products- can get a jumbo sixth page (3-5/8"X3-1/8") color ad for only $765. Less for frequency

2010 46th ANNUAL EDITORIAL SCHEDULE

January (Digital Edition), Ad deadline Dec. 23, 2009
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
35th Annual Housing Industry Buyers Guide: Free vendor and product’ listings.
State of the Housing Industry 2009: Statistical report and forecast for 2009.
Special Product Focus: Roofing & Siding.

February, Ad deadline: Jan. 25, 2010
46th ANNIVERSARY EDITION!
2-FOR-1 EDITION All advertisers get “free” matching editorial space.
Special Report: NAHB Show -  Part I
Special Product Focus: Windows & Doors.

March (Digital Edition), Ad deadline: Feb. 22, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Special Report: Final U.S. Government charts and stats on 2009 housing starts and HUD-Code home shipments.
Special Reports: Commercial Modular '09 Production Statistics.
Special Reports: NAHB Show Part II
Special Product Focus: Pneumatic and Battery Power Tools.

April, Ad deadline: Mar. 24, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Market Map: Exclusive U.S. map packed with 2009 annual statistics on state-by-state housing starts, HUD-Code home shipments and existing home sales.
Best Seller Homes: Photo Showcase of 2009 best selling homes.
Special Product Focus: Insulation, Caulks & Adhesives.

May, (Digital Edition), Ad deadline: Apr. 23, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Preview: PCBC in San Francisco.
Best Seller Homes: Photo Showcase Part II
.
Special Product Focus: Engineered Wood Products & Flooring.

June, Ad deadline: May. 24, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Special Report: The AB Engineered Home Buyer Directory List Update.
Special Product Focus: Bath & Laundry.

July (Digital Edition), Ad deadline: Jun. 23, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Special Report: Steel Framing Systems & Metal Connector Hardware.
Special Report: Home Entertainment and Business Electronics.
Special Product Focus: Design and Engineering Software.

August, Ad deadline: Jul. 23, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Show Previews: BCMC & MetalCon Shows.
Special Report: PCBC Expo.
Special Report: Foreign trade activity of housing producers.
Special Product Focus: Kitchen Appliances & Cabinetry.

September (Digital Edition), Ad deadline: Aug. 24, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Luxury Homes: Photos and descriptions of luxury homes from in-plant builders.
Special Product Focus: Housing’s Machine Tools.
Special Product Focus: Decorative Millwork.

October, Ad deadline: Sep. 23, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Special Product Focus: Rough & Finish Hardware.
Special Report: Structural Insulated Panels (SIP's).
Special Product Focus: Interior & Exterior Paint & Coatings
Special Product Focus: Rough & Finish Hardware.

November (Digital Edition), Ad deadline: Oct 22, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Special Report: BCMC  and MetalCon Show Report
Special Product Focus: HVAC & Water Heaters.

December, Ad deadline: Nov. 22, 2010
2-FOR-1 EDITION: Full page advertisers get a “free” editorial publicity page.
Special Preview: NAHB International Builders Show.
AB Engineered Home Building Directory Update.
Special Product Focus: Solar Energy Systems.

TO RESERVE SPACE CALL TOLL FREE:
1-800-344-BLDR(2537)

or e-mail:
info@automatedbuilder.com

1445 Donlon St., Suite 16, Ventura, CA 93003
Phone: (805) 642-9735 Fax: (805) 642-8820
Web Site: www.automatedbuilder.com

American Express, Mastercard & Visa credit cards accepted

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Last modified: April 21, 2010