The No.1 Engineeredl Housing
Technology Transfer Magazine and Website for Manufacturing and Marketing
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ADVERTISING INFORMATION
(Rate Sheet & Editorial Schedule .pdf ) 12-FOR-6 MARKET-MAKER PLAN: Twelve "Two-For-One" Editions are available wherein full-page (or larger) advertisers are entitled to a publicity page at no extra charge. February edition is a special 2-For-Everything Edition (no ad size limits). Typesetting and layouts for publicity pages are included. Six-time (or larger) advertisers are entitled to rent-free use of up to 4,000 names from the Automated Builder mailing lists for direct mail tie-ins—a $600 value. Thus, 12 promotional pages plus direct mail names are available for the cost of six pages. AD PROOFS: Color proof is required with submittal of all electronic ads. If a proof does not accompany the ad, AB will not be held responsible for correct color output.. If advertiser desires a color proof of electronically submitted ad AB will prepare and supply them for a fee. Ads submitted for design and production may be charged a fee for proofs. AGENCY COMMISSION: 15% of gross billing allowed to recognized advertising agencies for negative ready ads (or camera-ready to exact specs as per mechanical/digital requirements; color separations/negatives/process charge will apply) on space, color and position, providing account is paid within 30 days of invoice date. No cash discount. Late payment charge: 1.5% per month on balances due after 30 days.
NATIONAL ADVERTISING RATES (Black & White)
COVER RATES: All cover rates include four-color process. Front Cover is not sold. Covers, 2, 3, and 4 are sold on a first-come-first-served basis. COLOR RATES: Processed Second color, per ad; $660, Matched Second color per ad; $1,280, Metallic ink (runs as 5th color) per ad; $1,580, Three colors per ad; $1,590, Four color process, per ad $1,885
BUILDER/DEALER DEMOGRAPHIC and DISPLAY CLASSIFIED RATES: Following rates are for national display classified ads (type only) and Builder/Dealer Demographic illustrated ads. The latter rates are ONLY for various types of home manufacturers who are seeking additional builder/dealers and/or home sales to production builders.
Also Special AB Home Run Homes and New literature Showcase Four Color ad Rates GEOGRAPHIC RATES: For geographic circulation from 6,251 to 12,500 use same rates as listed in Builder/Dealer Demographic Rates Minimum space size is 1 page. For geographic circulation up to 6,250 (or any fraction thereof), rates are as follows for 1 page minimum size:
BIZ BLDR ads are printed in a special section, black & white only, and are designed for new and/or small product or service firms with limited budgets but a strong desire to cover the entire housing realm at affordable rates. These non-commissionable ads are limited to vertical configurations at the following sizes and frequency rates.
CLASSIFIED RATES: $290 per column inch ($290 minimum). Consecutive 12-time one-inch classified advertisers receive the 12th ad free. Replies to blind box ads forwarded without charge. Type ads only. No agency commission on classified or display classified rates. Credit cards accepted. CONSECUTIVE PAGE DISCOUNTS: The following discounts apply to national black-and-white frequency rates and color rates on full-page publication--printed advertisements run in consecutive pages in the same issue.
DIRECT MAIL SERVICES: Automated Builder advertisers are eligible to rent all or portions of the Automated Builder circulation mailing list. The rental fee is $150 per 1,000 names ($150 minimum). The $150 rental fee includes: list rental, labels, affixing labels to materials, metering, bagging and mailing. Other services such as printing, folding, stuffing and pre-sorting are billed at cost. Postage and mailing list fees must be furnished in advance by the mailer for either first class or standard rate mail. Preferred material is material ready for addressing and mailing. List selections may be made from any of the 17 company categories, seven title categories, eight dollar-volume categories, and any geographic or zip code groups at no additional charge. See the current Automated Builder Circulation Statement for selections and quantities. The number of uses of the Automated Builder mailing list may not exceed the number of ad insertions in a contract year. FREQUENCIES: Charges for advertising are determined by ad units used during a 12-month period. For example, six 2-page ads run within a year are counted as 12 insertions so they earn a 12-time rate. Run of book space does not earn frequency rates on covers, but cover ads count toward frequency rates for run of book (inside) pages. INSERT SIZES: Maximum size for one page inserts: 8-1/4" X 11". Maximum size for spread inserts: 16-1/2" X 11". Minimum paper weight, 50 lb.; maximum, 100 lb. Please allow 1/8" gutter trim on both insides of pages of spreads for perfect binding. Backup charge for one side of a single-page national insert is $800 additional. Backup charge for one side of a national spread insert is $1,000. Preprinted spread or multi-page inserts are to be furnished folded. Check with publisher for shipping address for inserts. Check with publisher for handling charges on different or special material inserts. For inserts less than full-page size, add $600 per insert for handling and binding. Figure a 5% overrun for national or geographic inserts for make-ready. INSERT DISCOUNTS: When national inserts are furnished ready for perfect binding, regular black-and-white frequency rates apply, less the following discounts:
MAILING/SHIPPING INSTRUCTIONS: Space orders, contracts, insertion instructions, correspondence and copy can be faxed, e-mailed or sent to Automated Builder, 1445 Donlon St., Suite 16, Ventura, CA 93003. Art and proofs must be mailed. Consult publisher for shipping address for pre-printed inserts. MECHANICAL REQUIREMENTS: Publication Trim Size: 8" X 10-¾". Binding: Perfect bind. Screens: 133-line. Single-Page Bleed size: 8-1/4" X 11". Spread Bleed size: 16-1/2" X 11". On spreads allow 1/8" on each page in the gutter for perfect binding process. Keep live material at least ¼" from trim on all four sides. One-piece spread negatives are permitted, but publisher assumes no responsibility for accurate cutting or spacing. Preferred material is single-page negatives or color separations with proper spacing built in. PREFERRED MATERIAL: Preferred material for web offset printing is electronic files. If negative film: emulsion down, right reading for black and white, 2-color and 4-color. When 2 colors are used, 2 sets of progress proofs are preferred, On 4-color process, 2 sets of progress proofs and 2 composite proofs are preferred. Chromalin or similar proofs are permitted. DIGITAL SPECIFICATIONS: Camera ready ads or material for ads should be submitted on: 100MB Zip or CD/DVD, formatted for the IBM PC. Automated Builder uses InDesign, PageMaker 7.0 and PhotoShop 5.5 for IBM PC. Resolution of images (at final pixel size) should be 300 dpi. and saved in .tif or .eps format. Text created in Illustrator should be saved as outlines. Please include all fonts and image files needed for output. Text should be saved in .txt or MSWord format. Any other electronic configurations or formats (.pdf) or operating systems, please call. Questions on digital artwork can be sent to the Production.PRODUCTION CHARGES: No charge for design and graphic production of display advertisements. No charge for setting key numbers or minor corrections. Publication will attempt to correct keys only when possible without injuring appearance of ads, but accepts no responsibility for setting and placing keys and/or Reader Service Numbers. Questions can be sent to the Production. PUBLISHER’S PROTECTIVE CLAUSES: Advertisers and advertising agencies assume liability for contents (including text, representations and illustrations) of advertisements printed, and assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising. For Copy and Contract Regulations which apply, write Automated Builder or see Standard Rate and Data Service, Business Publications, Copy and Contract Regulations for the following applicable rules: Numbers 1 through 36. RATE PROTECTIVE CLAUSE: When new rates are announced, advertisers will be protected at their contract rate for 90 days after effective date for new rates. SHORT RATES AND REBATES: Advertisers will be short-rated within a 12-month period from the date of the first insertion if they have not used the number of insertions on which their billings have been based. Conversely, advertisers will be rebated if within a 12-month period from the date of the first insertion if they have used sufficient additional insertions to earn a lower rate. SPECIAL POSITION CHARGE: 10% on space and color. MINIMUM RATE HOLDER: 1/6 page. SPLIT RUNS: Available. See Geographic Rates TEST MARKET PACKAGE: Advertisers who are introducing a new product or service with a full-page ad may take advantage of this package which includes an additional page of space at no extra cost. The additional page may be used as part of a spread advertisement, or it may be used as an adjoining publicity page. If the test market ad is to be geographic, the extra page must back up the ad (or editorial) page. This package also includes rent-free use of up to 2,000 names of the nation’s largest home producers and/or dealers for an introductory mailing with a transmittal letter from the Editor & Publisher. AB HOME RUN HOMES ADS: For Modular, Panelized, HUD-Code and Componentized Home Builders Only. Best bargain in trade advertising to potential builders, builder/dealers, retailers and other industry home buyers! One sixth page, four-color ads at 1/6 page display-classified rates. One-time rate for HRH ad only $750 - - including four-color! Less for frequency. AB NEW LITERATURE ADS: For building Industry vendors who produce literature connected with engineered building- including material on your company and its products- can get a jumbo sixth page (3-5/8"X3-1/8") four color ad for only $750. Less for frequency 2007/8 44th ANNUAL EDITORIAL SCHEDULE
January April May June July August October November December Special Report: BCMC Show Report. Special Preview: NAHB International Builders and Louisville Show. Special Product Focus: Solar Energy Systems. TO RESERVE SPACE CALL
TOLL FREE: or e-mail: 1445 Donlon St., Suite 16,
Ventura, CA 93003 American Express, Mastercard & Visa credit cards accepted |
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