The No.1 Engineeredl Housing
Technology Transfer Magazine and Website for Manufacturing and Marketing
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Market Coverage and Readership Automated Builder is the leading housing technology transfer magazine available in the world today. In its niche, it has no competition as a source of technical information to the automated building industry. Automated Builder readers save their copies of the magazine, depend on it for product information, pass the magazine on to their associates, and act on information in the magazine when making purchases. And the great majority of Automated Builder readers have purchasing decision authority. With a track record of 39 years of cutting edge editorial coverage, Automated Builder’s readership is astonishingly intense. More than 45% of the readership keeps the magazine in their personal files permanently. More than 88% of Automated Builder readers take some action on the advertising appearing in the publication. And it is not unusual for 400 readers to respond to an advertisement or editorial item. Since our average reader’s company builds 1,132 homes per year, that inquiry level represents 452,800 housing starts. To keep our readers up to date on housing trends and technologies, Automated Builder is unequalled in its coverage of news and advances in building methods in the global marketplace—throughout the U.S. and Canada, as well as in the leading housing producing nations overseas: Japan, Sweden, Finland, Germany and Australia. No other building industry magazine in the United States does that. This emphasis on technology transfer is what keeps America’s leading housing executives reading every issue Automated Builder. Following are some of the results of a study conducted on Automated Builder’s readership by the independent research company, Research USA, Inc., Chicago, IL. The results presented in summary, tables and graphs demonstrate what we mean by Automated Builder’s unique ability to communicate your message to the building industry.. If you need information on becoming an advertiser so you can tell your story directly to our decision-making readership and boost your sales, call us at 1-800-344-BLDR or e-mail info@automatedbuilder.com
What do you do with your copies of Automated Builder after you have finished reading them?
What is your title or position?
Base: 251
Actions Taken After Reading Advertising in Automated Builder
Took one or more actions: 88.4% AB readers purchased product or service: 21.7 The information in this report is based on a computer tabulation of the 254 completed questionnaires that were returned. Results are projectable within a range of ñ6.4% (with 95% confidence) for most of the tables in this report. Conclusions This survey reveals that Automated Builder offers the qualities of a very effective advertising vehicle. Both the regularity and the thoroughness of readership are high, as is the magazine’s average of 3.2 readers per copy. Primary readers of Automated Builder represent top management, most of whom have purchasing authority. Actual purchases made by these readers each year confirm their importance to advertisers.The readers are also very responsive to advertising in Automated Builder, which can be seen by the fact that 88.4% took some action after reading advertising in the publication within the past 18 months. Almost one-fourth (21.7%) actually purchased products or services based upon advertising in Automated Builder during this period. Research USA Inc., 645 N. Michigan Ave., 6th Floor, Chicago IL
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